Louisville Metro Emergency Services Louisville, Kentucky
Gain an inside look at what local TV journalists consider newsworthy and how 911 centers can successfully pitch stories that get covered. Led by a former local news anchor, this session will walk participants through identifying strong story opportunities within their communications center, building effective relationships with reporters, and understanding the newsroom mindset. Using real examples from Louisville’s 911 center, attendees will leave with practical strategies to strengthen media engagement and elevate their agency’s public visibility.
Learning Objectives:
1. Upon completion of this session, participants will be able to identify the key elements that make a 911 center story newsworthy and articulate how local journalists evaluate potential coverage.
2. Participants will be able to assess real examples from Louisville’s 911 center—including a baby delivery call that led to proclamations and significant media attention—to understand how routine events can be elevated into impactful public stories.
3. Participants will be able to apply effective strategies for building professional, sustainable relationships with local reporters, enabling their agencies to increase positive media engagement and community visibility.
