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Communications Center Management

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Mastering Media & Public Engagement

Marketing Your 9-1-1 Center

Tuesday, August 4, 2026

3:00 PM - 4:00 PM

Location: Henry B. Gonzalez Convention Center, 304 A-B

CEU: 1

Level of Presentation: Beginner
Target Audience: 9-1-1 Coordinator, Manager, Supervisor, Director, Public Safety Telecommunicator

Main Presenter(s)

Bruce Garner, BA English

Recruitment & Public Engagement Specialist
Hamilton County 9-1-1 Emergency Communications District
Chattanooga, Tennessee

Co-Presenter(s)

Jamarcus Williams

Telecommunicator Senior/CTO
Hamilton County 9-1-1 Emergency Communications District
Chattanooga, Tennessee

Telecommunicators are often called the “Unseen Heroes,” which is not entirely inaccurate. They are, of course, the first, first responders, but in many places, rarely seen. That needs to change, because increasing your visibility can be very beneficial. Marketing your 9-1-1 center increases your agency’s visibility, which in turn can increase your ability to attract new applicants. Even if you are fully staffed – which is rare – marketing your center can increase public appreciation for your profession, and that can lead to increased support from your client agencies and the local officials who have a say in your budget.
Learning Objectives:
Utilize the local media for paid and free advertising to market your 9-1-1 center.
Use social media platforms to increase public engagement for your 9-1-1 center.
Participate in career fairs, festivals and other public events to increase the number of job applicants for your 9-1-1 center and also improve public awareness of your profession. We can show you how our efforts have significantly increased the number of applicants seeking employment with our 9-1-1 center.